By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it.
1. Definitions and Interpretation
“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
“Personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
“We/Us/Our” means Byways Limited, a limited company registered in England under company number 2238472, whose registered address is Palladium House 1-4 Argyll Street London, W1F 7LD and whose main trading address is Amaric House, Bramingham Business Park, Enterprise Way, Luton, Bedfordshire, LU3 4BU.
2. Information About Us
2.2 Our VAT number is 490 4318 48.
2.3 Our Data Protection Overseer is Ashley Cooper, and can be contacted by email at firstname.lastname@example.org, by telephone on 01582 524444, or by post at Amaric House, Bramingham Business Park, Enterprise Way, Luton, Bedfordshire, LU3 4BU.
3.2 By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for analytics only. For more details, please refer to section 4 below.
3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
3.3.1 Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
3.3.2 Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
3.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
3.3.4 Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.
3.3.5 Third Party Cookies
Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).
3.3.6 Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
3.3.7 Session Cookies
Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.
3.4 Cookies on Our Site (other than analytics cookies) are not permanent and will expire when you close your browser.
3.6 For more specific details of the Cookies that We use, please refer to the table below.
4. What Cookies Does Our Site Use?
• “ASPSESSIONID#” - Preserves user session between page requests (Necessary Session Cookie)
• “cookieconsentdismissed” - Preserves user acceptance of cookie use (Persistent Cookie – 1 Year expiry)
• “User” - User's account code within our online ordering system (Necessary Session Cookie)
• “LoginUser” - User's login identification for our online ordering system (Necessary Session Cookie)
• Miscellaneous order form data markers - Non-personal data used to build and process orders and control progress through the website (Necessary Session Cookies)
4.2 No third-party cookies other than analytics cookies will be placed on your computer or device by our website.
4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site.
4.4 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.
4.5 The analytics service(s) used by Our Site use(s) the following analytics Cookies:
• "_utma" - Google Analytics Visitor tracking (Persistent Cookie – 2 year expiry)
• "_utmb" - Google Analytics Visit entrance (Session Cookie)
• "_utmc" - Google Analytics Visit end (Persistent – 30 min expiry)
• "_utmz" - Google Analytics Referrer – i.e. where visitor came from (Persistent – 6 month expiry)
• "_utmv" - Google Analytics Visitor related data (Persistent– 2 year expiry)
5. Consent and Control
5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:
5.3.1 Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
5.3.2 Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
5.3.3 Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
5.3.4 Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
5.3.5 Safari (iOS): https://support.apple.com/en-gb/HT201265
5.3.6 Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
5.3.7 Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)